Propagand tools

Tradmark/logo

Slogan

Transference

Bandwagon

Repetition

Exaggeration

Nadal. A

Playing tennis. I

What he is eating D

Nada.l win a big cup. A

A childe is singing. kids with weponds A

the world will end I

not let this happend D

weponds the sun crach A

A childe is singing. kids with weponds A

the world will end I

not let this happend D

weponds the sun crach A

homework

find some good fear ads and embed them in your blog


find a few good ads that use transference and post them.  Print ads would be good


analyze each using AIDA

Fear

Desire

Not an advertisement

Advertisng types

2 types of Advertising

 Fear & Desire

• fear is - must do something 
• not having what others have

AIDA

English advertising AIDA

Attract 

Develop

Create

move to


Attention

Interest

Desire

Action

Kids come out of adults

Kids doing going 

McDonalds and food

Feed your inner chilled 

Logo 

Slogan

English  example advertising 

Print ad.              

Colour red. (leads to plane).   A

Logo.      A

Headline.   I

Text.  D 

Website.  A

Video ad 

Globe    A

things start sporting moving   A

Singing   I

text    D

clock    A

for Monday

Finish Editorials

post notes on advertising in blog

Find two good ads(advertisements) in English,

• one print and one video
• post them in your blog
• analyse both according to AIDA