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The advertisement story commercial Tv ad Train global warming explanation how commercials us all the steps to create the perfect story that really get to people.  All this four steps are going to be explaining 4 different parts of the story and how each one of them are used.

Fear is are they showing very clearly by letting everything to move fast the back ground noise and it’s a train that makes it a lot more stress full. The thinks they do really good is that the kid is standing on the train rels and the train is to her in a high speed.  The man that is talking the hole commercial is an older man that don’t really care about the thinks that will happened because it’s not going to affect him.

The story is grabbing people attention when they first see the darkens in the commercial and the train sound in the back ground, and when the man says Global warming. People get interest when the man says global warming everybody knows that it’s a big problem right now. The desire comes right after that when you hear the man say “It’s not going to affect me” and then you starting to think. Action is together with all this the fast pictures show we need to hurry and when the train is getting closer to the girl every time and in the text that say “Fight Global warming”.

Propaganda tools “Global warming” is the first thing they say, you get an understanding what it all will be about.  Then man in the story give you an understanding of what the problem is and that we don’t have much time. In the end of the commercial they end with the farce Fight Global warming and underneath that you can see all the logos and the sponsor that helping this problem.

The colors in this commercial show a lot of gray colors that make you feel depress and sad. All the colors they use are very dark, and all the things they show are lighted with a shad. The language is very simple but the words they us gets to a person.